When you hear the term “baking makeup,” it may sound confusing to those not well versed in the mystical world of makeup and cosmetics.
Are you supposed to put your foundation and concealer in the oven? Are you meant to set your makeup to 350 degrees and bake for 30 minutes like a fresh batch of cookies?
The phrase baking makeup isn’t meant to be taken literally. Instead, it is a method of applying makeup popularized by celebrity makeup artist and individual male and female consumers alike, with the process being incredibly popular amongst the drag community.
Mario Dedivanovic, the makeup artist of Kim Kardashian, was one of many to bring this technique to the mainstream.
Baking makeup has been skyrocketing in popularity over recent years, originating as a social media trend that users could transition to real-world applications.
Today, we are giving you the lowdown on what baking makeup means, the benefits, and how to do it for yourself.
What is Baking Makeup?
As we have stated already, baking makeup has nothing to do with cookies, brownies, pies, or any other variation of baked goods.
We repeat. Please do not put your makeup in the oven and bake it.
Instead, baking makeup is jargon or a slang term used within the drag community.
For years, the terminology had described the process where you apply concealer and either translucent powder, loose powder or setting powder under the eye area and on the rest of your face. Afterwards, you’ll let it sit for five to ten minutes, allowing the heat from your face to set your makeup.
It is typically used as a step in the contour process.
After the five to ten minutes is up, you wipe off the excess powder with a fluffy brush, and you’re left with a creaseless, long-lasting matte finish.
The phrase to bake your makeup refers to the time in which the loose setting powder, translucent powder, or regular loose powder sits on your skin or “bakes.”
For the most part, baking makeup is done with a damp makeup sponge or beauty blender to place the powder under your eyes gently, let it sit and blend with your foundation, CC cream, or concealer, to create a flawless finish.
The ultimate goal of baking your makeup is to minimize the look of pores, provide full-coverage and supply a long-lasting, flawless finish.
What are the Benefits of Baking Makeup?
While baking makeup has become a popular method for ensuring your makeup stays in place, it is not a practice that is necessary for everyday use, mainly because over-baking can strip your skin of its natural oils, leading to dehydration, which can actually cause wrinkles.
However, what baking is excellent for is events such as a wedding, nights out where you may sweat – such as breaking it down on the dancefloor – or instances where there may be bright, hot lights. Basically, any instance where the conditions may cause you to appear sweaty or shiny, or you’re looking for a look that will last for an extended period.
In other words, baking makeup probably shouldn’t be used daily, but it’s ideal for special occasions.
It is also a great technique to adopt for those with an oily skin type where shininess and translucent powder or loose powder may wear off and not last all day.
Baking your makeup also allows for a more full-coverage look, particularly in the eye area, but also all over the rest of your face. It is ideal for those looking to cover up wrinkles, fine lines and reduce the look of dark circles.
How to Bake Your Makeup
As we’ve said before, baking makeup has steadily risen in popularity in recent years due to it creating a flawless finish while ensuring that your makeup won’t budge.
You may have heard the term repeated almost insistently, but how do you actually bake your makeup?
Like your soon to be baked makeup, we’ve got you covered!
Below is our step-by-step guide.
Prep Your Skin
Like with any great work of art, you need to prime your canvas before you paint it.
Since baking makeup involves placing lots of powder on your face and around the eye area, ensure that your skin is well moisturized with a hydrating moisturizer or serum to ensure that the final look has a seamless, creaseless finish.
Be sure to cleanse your skin thoroughly before moisturizing. Since the skin around the eye area is more prone to dryness, we highly recommend using an eye cream to help hydrate the area and reduce the look of any dark circles or puffiness.
Apply Your Foundation
As the name implies, the foundation is the starting point or base of all other makeup placed on top. To avoid appearing too cakey, we would recommend opting for a liquid foundation for a smoother, more natural finish.
Use a makeup sponge or beauty blender to ensure that the product is worked into every crease and crevasse of your skin for an even appearance.
Whether it’s light or full coverage, applying foundation appropriately and consistently is critical as it sets the stage for the rest of your look.
Like with your foundation, we would recommend going with a liquid concealer for this step.
Selecting the right concealer can make or break the baking makeup process. A common rule of thumb is to choose a product that is no more than one or two shades lighter than your foundation.
This tip ensures a consistent makeup tone, avoiding the awkward appearance of your under-eyes being one colour while the rest of your face is another.
Apply the concealer in an upsidedown triangle shape under each eye and apply with a damp beauty blender or makeup sponge until it is fully blended.
If you are looking to ensure that the effect lasts, you can apply a second layer of concealer on top of the first. However, this isn’t necessary.
Now that everything is primed and ready, it’s time for the actual baking.
Take a damp wedge-shaped makeup sponge and dip it into your powder product of choice, be it translucent powder, setting powder etc.
Apply generously to all the areas where you applied concealer. When we say to apply generously, we mean cake it on there to the point where you can see the excess product.
Don’t worry. You’ll wipe most of it off. Let this sit for five to ten minutes. You can even set a timer to get the full baking experience.
Brush it Off
Ding! Once this time is up, you are officially baked, and you can remove the remaining translucent powder.
Using a fluffy makeup brush or eyeshadow brush, gently dust away any remaining powder on your face while also blending to ensure a more natural-looking finish.
And that’s it! You’re done.
Baking Makeup – Long-Lasting Results
Baking makeup is an ideal technique for those looking for a method to ensure that their makeup look will last.
While it may not be necessary for everyday use, baking is perfect for situations and big events where you don’t want to worry about running off to the bathroom to touch up your makeup every five minutes.
However, it is crucial to note that over-baking can lead to your skin drying out, causing wrinkles, so be sure that you invest in an effective moisturizer and serum to promote supple, hydrated skin.
If you’re looking for a way to create a flawless, long-lasting matte finish, or you would merely like to see what all the fuss is about, we would highly recommend giving baking your makeup a try.